Black Label Ad

Montreal, 1996
We (The Organic Fresh Heroes) – we were hired to do a sketch to be used as a mural in a TV ad, we ended up making the sketch, doing the whole mural and playing a part in the ad. They taught we knew how to do such murals but it was our very first one. We had never set foot before on a swing stage. It was pure freedom and since that time I love to create art for thousands of eyes, to change the architecture of the city.
(Producer: Jet Films + BCP comm., Director Jean-Francois Vallée)